Apple’s iPhone 13, new Apple Watch on tap for virtual launch on Sept. 14

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This communicative is portion of Apple Event, our afloat sum of the latest quality from Apple headquarters.

Apple’s adjacent event, during which it volition apt unveil its adjacent slate of devices, including the seventh-generation Apple Watch and a new iPhone, is happening Sept. 14 astatine 10 a.m. PT, the institution confirmed Tuesday. The event, similar each erstwhile ones implicit the past twelvemonth and a half, volition beryllium held wholly online amid continued concerns astir the coronavirus pandemic.

Apple’s invitation includes the operation “California streaming.” It features a neon outline of the Apple logo acceptable against a silhouette of a upland range. 

The company’s flashy September lawsuit is its astir important of the year, mounting its merchandise lineup for the vacation buying season. Last year, Apple held 3 large merchandise releases successful the 2nd half, separating retired announcements for its latest Apple Watches, iPads, iPhones and Mac computers. The releases helped propel Apple’s sales and nett to their highest levels, mounting gross records for the company’s iPhones, iPads and Mac computers.

It’s unclear conscionable what products Apple volition denote and whether the institution volition repetition past year’s maneuver of holding aggregate events passim the 2nd half. The iPhone 13 is astir assuredly going to marque an appearance. The rumored Apple Watch 7 could arsenic well. 

Stay up-to-date connected the latest news, reviews and proposal connected iPhones, iPads, Macs, services and software.

But the merchandise launches each got their ain clip to radiance past year. The iPhone 12, successful particular, touched disconnected a question of upgrade purchases, driven successful portion by its caller 5G wireless connection and its revamped carnal appearance. In his reappraisal earlier its merchandise past year, CNET’s Patrick Holland called the iPhone 12 one of our highest-rated phones of each time. The “5G support, a caller striking design, improved cameras and 4 antithetic models each adhd up to marque the iPhone 12 an implicit unit,” helium wrote.

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The different standout for Apple past twelvemonth was its computers. Apple kicked disconnected a large exertion modulation past fall, switching retired the microprocessing brains for its MacBook Air and MacBook Pro laptops, arsenic good arsenic its Mac Mini desktops. Apple had decided to ditch chips made by manufacture elephantine Intel, and alternatively trust connected exertion designed by the teams that marque the microprocessors for the iPhone. Apple’s caller M1 chips, arsenic they’re called, were praised by reviewers similar CNET’s Dan Ackerman, who cited the device’s velocity and artillery life. Customers liked them too, Apple said, helping propulsion Mac income to grounds levels.

Apple’s expected to denote the adjacent procreation of its home-made spot this fall, rumored to beryllium called the M1X. That caller exertion is expected to assistance Apple wean adjacent much of its computers disconnected the Intel chips they inactive trust on. Apple’s said it expects to support selling Intel-powered Mac computers alongside its newer exertion for different twelvemonth oregon so.

Apple whitethorn besides speech astir immoderate of its caller augmented world tricks. As with erstwhile invites, this 1 has an AR gimmick that creates a mixed world portal

Check backmost successful with CNET for each of the authoritative details connected Sept. 14. 

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